Marketing strategy ▪ Business development ▪ Customer engagement & loyalty
Marketing offers a good and balanced use of my analytical and creative abilities. My marketing career spans over 20 years in the healthcare, wealth management financial services and not-for-profit sectors.
I enjoy the challenge of learning new products, assessing the results of market research and gathering customer insights – all with the aim of developing innovative marketing strategies and programmes that enable business development and produce positive return on investment.
- As Senior Advisor, Content Marketing at McKesson Canada, I worked with the Integrated Healthcare Solutions team to lead the transformation from a transaction-focused approach for business development to an engagement-first, content marketing strategy.
As a result, more than 100 business leads were generated from a B2B direct communication program over a 12-month period. In addition, we achieved an 85% acceptance rate thought leadership submissions on current issues for high-profile industry events and publications.
- As Director, Corporate Branding at Standard Life, I worked with the company’s international marketing team to create the company’s global brand and new visual identity.
In Canada, I led the integrated corporate brand strategy and advertising campaign that doubled brand awareness and increased purchase consideration by 13% and supported business development . All of this significantly impacted public, client and employee engagement that supported the company’s commercial and social investment programs.
- As an independent marketing consultant, The Salvation Army, Québec Division mandated me to define a marketing strategy and communication plan to increase public awareness, re-engage an donors and increase the number and value of donations.
Within 12 months of implementing the new marketing strategy, there was a 10% increase in donations.
More about my marketing experience
Places where I’ve worked –
- Alzheimer Society of Montreal
- McKesson Canada
- The Standard Life Assurance Company of Canada
- Standard Life Investments Inc
- Performa Financial Services
- Royal Bank of Canada
- American Express
- National Export-Import Bank of Jamaica
- Ministry of Foreign Affairs and Foreign Trade, Jamaica
- Jamaica Tourist Board
- Montreal Diocesan Theological College
- La Capitale
- Your Workplace Conference
- The Salvation Army
Visit my LinkedIn page for more information on my career.
My articles and presentations
I share my views on the role that leadership, customer and employee engagement and marketing play in business success in my blog: The BIG Picture.
From time to time I contribute articles and blogs and deliver presentations on marketing, management and leadership topics.
You may be a non-profit, small business or a start-up and need some help or advice to develop your marketing strategy or communication plan. Feel free to contact me through LinkedIn I may be able to help.